Parlux is launching Norell New York, a reinvention of the classic scent by the iconic fashion designer Normal Norell. The fragrance is launching this month, exclusively at Bergdorf Goodman in New York and then at Neiman Marcus stores nationwide.

Norman Norell is known for revolutionizing American ready-to-wear and dressing the most stylish women, including Marilyn Monroe, Jackie Kennedy and Lauren Bacall. The fragrance Norell debuted in 1968.

“Norell New York represents the utmost in luxury fragrance.  From the captivating scent to the exquisite flacon, we are proud to further restore the artistry of fragrance for a new generation,” says Donald Loftus, President of Parlux Ltd.

The Packaging

The core collection includes an Eau de Parfum, Body Oil and Body Cream. Plus, a luxurious limited edition Parfum is in a handcrafted bottle by the French crystal house, Baccarat.

The fragrance’s flacon is a heavyweight rectangular shaped bottle, shown above. It features an elegant, oversized cap that resembles a vintage stopper.

The Juice & Ad Campaign

The new scent is a modern green floral, created by IFF perfumer Celine Barel. Each bottle contains over 200 Jasmine petals as well as a most noble and expensive ingredient, Orris Butter.

The fragrances’s top notes are: Galbanum, Bergamot, Pear, and Mandarin. MId-Notes are: Jasmine Petals, Peony, Orchid, and Gardenia. Its Base notes are: Orris Butter, Vetiver, Sandalwood, Vanilla, and Musk.

The ad campaign was developed in collaboration with advertising and branding agency LLOYD&CO. It celebrates the legacy of Norman Norell by featuring the next generation of American influencers.

Riley Keough, actress/model and granddaughter of Elvis Presley, is the face of the campaign. She wears original Norman Norell designs in the photos.

Michael Avedon, grandson of Richard Avedon, shot the campaign in a way that evokes a sense of nostalgia with its unique, timeless quality, according to Parlux.

“We wanted to unite Norell’s strong brand heritage with an elegance that is resolutely modern. Riley Keough and Michael Avedon speak to a new generation of influencers, both born from enduring legacies and both in command of unique talents for current times. By contrasting the classic silhouette with a bold image of today, the past and the present in this image are one,” says Doug Lloyd, Founder and Creative Director for LLOYD&CO.